Many years ago, I was asked this question by an expert at affiliate marketing. I had contacted her about promoting my newly released book, “33 Blog Profit Ideas” and she asked:

“I’m afraid you’re going to have to educate me first. In a very
short sentence, please explain what a blog is and how it works…”

That’s the test to see if you know what you’re talking about. Can you explain it – in a very short sentence – to someone who doesn’t know anything about it?

Here’s my reply:

“A ‘blog’ is short form for ‘web log’, a sort of online personal diary on which *anyone* can reveal his/her innermost thoughts, feelings, desires, dreams, ambitions, hopes, fears… and more.

Yes, it’s a website. With one small difference. It lists posts ordered by date, in a personal journal format, and is easier to create than a website – just involves typing into a form and hitting the PUBLISH button.”

So, to you… what is a blog?